Asahi Kasei - Animated Branded Film
Animated TVC to feature advanced car technology developed by clients.
Background Story
A producer from our Singapore office called me, said AsahiKasei approached us to do info-commercial with a limited budget, Instead of standard info commercial we tried to engage with a “What if” message to highlight silent Asahi Kasei technology which helping companies to build cars for future.
My Role: Director
After a brief, did research on Asahi Kasei products, work very closely with the copywriter to create a narrative, Did initial design frames and MoodBoard to sell the concept, and found a talent do the animation with a minimum allocated budget.
Team
Director: Adnan Kazi
Producer: MiaJoo Tan
Animation: Peter Kienetz