BriefCreate new look and brand guideline to prompt Ghana’s products, tourism, commerce & everything in between.
Creative ThinkingAfter brief research, trying to find something which is unique and exclusive to Ghana. I was amazed by Kente Cloth, the colours, textures and design but how to translate to branding isn’t easy.
My Role: Design, Art Direction, Creative Concept & Animation
Initial Design & Concept
Kente Cloth - Inspiration // Shutterstock
Initial Design - Rejected because it is image based
Initial Design - Dropped because too complex
Initial Design - dropped because readability
Initial Design - Dropped because of not representing Kente correctly
Initial Design - It was second route to landmark
The Solution
After few attempts, found the right balance.
